presents
The pricing-and-pay system that makes exterior contractors keep 38 points — installed by an operator who still runs one.
Deploy the system. Command your operation. Dominate your market.
Yes — the prices are on this page. Nobody else in this space will show you theirs. That should tell you something.
Not a trick question. Here's where it goes in almost every owner-led exterior company we open up — real leak lines from real price books:
Discounts your reps hand out to close — because their paycheck never feels a single dollar of it
− $120,000Sheet prices built on guessed costs and whatever the other guy quoted
− $80,000Dealer fees on financed jobs you discovered on the funding statement — after the contract was signed
− $38,000You, the owner: closer of last resort, pricing every job yourself, the only one who knows what anything costs
every hour you haveThat's a general manager's salary, paid to nobody.
− $238,000"Your reps don't care about your gross profit because you never made it their problem. I make it their problem — and their paycheck."
A referee doesn't throw a punch — he makes sure every round is fought by the rules. That's exactly what your pricing system is supposed to do, and exactly what it isn't doing today.
Professional MMA and combat sports official — split-second standards enforcement while two people throw hands. Pressure is the job.
My company: roofs, windows, siding, decks, fences across St. Charles County. Real crews, real materials fronted, real margin defended weekly. The case study is alive — and it's mine.
The same doctrine that runs Eagle — pricing floors, comp bands, financing, scoreboards — installed into your company in weeks, not seminars.
Not a course. Not a mastermind of guys guessing together. A working system, installed into your business, running before we're done:
Every product priced from true cost with the close discount and dealer fee baked into the sheet — plus a floor your reps never see and never cross blind.
Commission bands that pay the rep who holds price more than the rep who folds. Discounts come out of their check before yours — behavior changes overnight.
The pricing guide on your reps' phones, your branding, your rates baked in. Cost calculators the office runs before any number goes on paper.
Payment-first selling, a lender stack built on relationships instead of marketplace apps quietly bleeding you in dealer fees — and every fee priced in before the rep sits down. Financed deals should be your most profitable deals, not your worst.
Close rate, cancels, average ticket, every rep's number — on a screen the whole team sees. What gets scored gets defended.
Word-for-word scripts and a training packet in your brand, so the next rep you hire is certified before he ever burns a lead.
If your team knocks: the 7-Step Knock and the Four Ingredients of a qualified set — territory prep, word-for-word scripts, rebuttals, and set-quality standards that attack your cancel rate at the door.
Every piece of this runs today inside a live exterior remodeling company in St. Louis — mine. You'll see the real tools on the real jobs before you spend a dollar.
Three ways in. Published prices, one close discount for scheduling on the call, nothing below the floor — the same doctrine you're buying.
Agencies charge $25–60k to build your marketing. This installs your pricing, your pay plan, your financing, and your sales floor — the system running my own company right now.
The third man in the cage
"When two fighters are throwing everything they have, somebody has to hold the standard. That's my job on fight night — and it's my job in your business."
Ward of the court. The Army. Trained in the one-call-close majors, then built my own exterior remodeling company — where I caught three straight deals sold within $31 of my own floor and realized the leak was never the reps. It was the system I never gave them.
So I built it: the doctrine, the comp bands, the tools, the scoreboard. Then I rebuilt my company on top of it, in real time, with my own money on the line. On weekends I enforce rules professionally in the cage at the highest levels of combat sports. Same skill, different arena: pressure doesn't move the standard.
Every install includes the leadership layer — the why work, the operating cadence, and the Operator's Library — because I build owners, not just spreadsheets.
Thirty minutes, free. Bring one recent job — the contract price and what it cost you. We run it through the calculator live, and you leave knowing exactly what margin you actually kept and where the rest went. If it's ugly, I'll show you why. If you want it fixed, I'll tell you what that looks like. If not, the analysis is yours to keep.
Book the Margin X-Ray — FreeNo pitch decks. No 45-minute discovery calls. Your real job, real math, thirty minutes.